In 2013, the executive director of the Filmpool knew Filmpool member Jessica Ries was looking for someone to direct a video for the Saskatchewan Arts Alliance's new "Arts Matter" campaign. We met, and after a round of proposals to Jessica and SAA director Marnie Gladwell, they settled on my proposal for intimate interviews with arts leaders. I handled the interviews, filming and post-production with help from the Filmpool, while they used their contacts In the Saskatchewan arts scene to bring in interviewees.